大家 da-ja

Mar 5

Written By Sydney Feng

Project Overview

Goal: Create a speculative company or redesign an existing company’s brand identity system.

Role & Duration

Graphic Designer
Project for LMC 2720: Principles of Visual Design
7 weeks (Oct. 2022 - Dec. 2022)

Tools

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma

Problem

Sweet Hut, a local Taiwanese bakery based in Atlanta, prides itself on modern takes on traditional comfort food, but its primary target audience and goal of affordability detracts from the quality of its products. They profit by providing lower-quality ingredients that compromise their “comforting” and “caring” relationship with their customers. This food is not similar to that of a parent’s, it is similar to that of a fast food restaurant.

Solution

Develop branding for a restaurant that aims to honor and create a home for Asian American culture by providing high-quality food and drinks that are modern twists on traditional and authentic cuisine.

Sydney Feng